What’s going on
The world’s most valuable technology company is about to host a massive product announcement event.
Why is it important
Apple’s first major event this year isn’t getting attention in the same way as the September iPhone events, but it is an opportunity for the company to highlight everything it has to offer.
Apple is expected to hold a major event this summer to announce free software updates coming in the fall, along with a supposedly next iPhone.
Apple set the date of the next event by sending invitations to the media at upgraded iMacs.
The company will showcase the devices during a virtual event via a live stream on the Apple website. The company said it would “broadcast from Apple Park”, its headquarters in Cupertino, California. The tech giant has been organizing exclusively online events since the start of the pandemic two years ago. Apple is currently assessing when employees return to the office as the omicron variant wears off.
The Apple Invitation, sent via email, shows a rainbow-colored Apple logo that gives the impression of movement against a black background. Its slogan is: “Peek performance”. Apple hasn’t said which products it plans to announce – it almost never does – but it did include an augmented reality effect on its marketing page that could indicate an aspect of the event.
This event marks another milestone for Apple as it aims to follow a product launch schedule that typically includes spring, summer, and fall events. In June 2020, as the pandemic hit, Apple turned the World Developer Conference into a virtual event, with:replacing a live presentation. So far, the formula seems to work. Apple continues .
The company said customers have particularly responded to the 5G wireless Internet updates on their iPhones over the past two years. And in his iPhone 13 review last year, topwatchbest’s Patrick Holland said Apple delivered “great upgrade”, Praising the cameras and battery life in particular.
Apple also said demand for new chips it designed to act as microprocessor brains for iPads and Macs Tim is cooking he said in a conference call with financial analysts in January. He said the technology is there except enhancers., with an estimated pent-up demand of more than $ 12 billion last year. “Customer satisfaction is beyond the charts,” Apple CEO
Apple is expected to be discussing at the upcoming event as well. Free upgrade for the latest iPhones and iPads. The company has already announced that it is building new Face ID unlocking features for working with medical masks, as well as anti-stalking alerts related to .