Apple and Samsung are taking the opposite path towards a cheaper phone

Galaxy A53 5G

The Samsung Galaxy A53 5G is the newest mid-range phone.

Samsung

Apple and Samsung You seemingly agree on one thing: you don’t have to pay close to $ 1,000 to buy a good phone anymore. But their visions vary widely when it comes to what makes it inexpensive phone worth.

This difference in approach has been visible over the past two weeks. Both companies held virtual speeches to announce new phones that cost hundreds of dollars below headlines iPhone 13 and Galaxy S22. Apple was the first with the event on March 8 announce an iPhone SE for $ 429. The cheaper Apple phone looks like the 2017 iPhone 8, but comes with 5G and the same processor as the iPhone 13. Samsung observed on March 17 introducing Galaxy A53 5GA $ 450 phone that has the same features as its more expensive counterparts, including a near bezel-less screen and a multi-lens camera.

The announcements say a lot about the technology Apple and Samsung find indispensable in a modern phone. Apple prioritizes delivery the latest processor low cost, even if it means implementing an outdated design and a less versatile camera. It could be argued that Samsung takes the opposite approach. Samsung’s budget phones typically run on less powerful chips than the Galaxy S phones, but are wrapped in a modern design that may at first glance be mistaken for more expensive devices.

For Apple, iPhone SE it’s a cheaper way to attract new buyers to services like iMessage, Apple TV, Apple Arcade, and the full App Store. Meanwhile, Samsung tries to provide premium features for less money.

iPhone SE is for people who just want an iPhone

Apple iPhone SE 2022

The iPhone SE 2022 looks like an iPhone 8. But it has Apple’s Bionic A15 processor inside, the same chip that powers the iPhone 13.

Apple

You will be forgiven for mistaking the iPhone SE 2022 for a four-year-old iPhone 8. Like Apple’s older iPhone models, the new iPhone SE features a physical Home button with thick bezels above and below the screen. It also has a 4.7 inch display which means its screen is much smaller than even 5.4 inches iPhone 13 Mini. The iPhone SE also has only one 12-megapixel camera, while the more expensive Apple phones have two or three camera lenses.

These features may make the new iPhone SE feel outdated, but what’s inside is what counts. The iPhone SE runs on the same Bionic A15 processor as the new iPhone 13. Not only should this make performance fast, the new chip also means the iPhone SE will support new iOS features for years to come. Until iOS 15 works on phones as old as the iPhone 6S and the original 2016 iPhone SE, some features are only available on phones with newer chips.

This is the beauty of the iPhone SE. It is not about providing cutting-edge technology such as a depth scanner, multi-lens camera or vivid OLED screen. This is a proposal for people who simply want an iPhone for basic everyday tasks at the lowest possible price.

The iPhone SE allows Apple to reach buyers on tighter budgets who may have turned down the company’s more expensive models in the past. And those iPhone SE owners may one day turn into AirPods owners or Apple watch owners. They can also subscribe to Apple Music or one of Apple’s iCloud storage plans. In other words, the appeal of the iPhone SE isn’t really about the hardware – it’s and entry ticket to all Apple stuff.

The Galaxy A53 5G tries to emulate Samsung’s more expensive phones

Galaxy A53 5G

The Galaxy A53 5G has a large screen and a multi-lens camera.

Samsung

Despite the lower price, Galaxy A53 5G looks almost indistinguishable from Samsung’s more expensive phones like $ 700 Galaxy S21 FE. Like most of Samsung’s latest phones, it has a screen that almost covers the entire front of the device with a hole punch cutout for the selfie camera. The Galaxy A53 5G looks like just about any other phone Samsung may have released in the last three years.

Samsung’s goal with the Galaxy A53 5G is clear: to bring advanced features to a more affordable device. It has a multi-lens camera system that includes a 64-megapixel main camera, a 12-megapixel ultra-wide-angle camera, a 5-megapixel macro camera, and a 5-megapixel depth sensor.

The screen can also increase its refresh rate to 120Hz for smoother scrolling – a feature previously reserved only for the most expensive phones. For comparison, the iPhone SE only has one standard 12-megapixel camera lens. 1000 dollars iPhone 13 Pro and iPhone 13 Pro Max worth $ 1,100 These are the only phones in Apple’s current lineup that can increase the refresh rate of their screens.

This doesn’t mean Samsung hasn’t made any compromises with the Galaxy A53 5G. Unlike Samsung’s more expensive phones, the Galaxy A53 5G doesn’t have a telephoto lens for a closer zoom – that’s a fair compromise considering its lower price.

Still, Samsung seems to be better at closing the gap between its budget and premium phones than Apple does. I have not tested the Galaxy A53 5G yet, but its predecessor forced me you never want to pay close to $ 1000 for a new phone again. However, the Galaxy A53 5G doesn’t use the same CPU as its high-end siblings, just like the iPhone SE.

Instead, the Galaxy A53 5G runs on Samsung’s Exynos 1280 chip, which is said to be a mid-range processor with similar gaming performance to Qualcomm Snapdragon 778Gaccording to the blog SamMobile. It’s the same chip inside the Galaxy A52S 5G, the A52 variant, that launched in Great Britain last year. But the Exynos 1280 was built using a 5nm manufacturing process, as was the CPU inside iPhone 13 and Pixel 6. AND smaller nanometer measurement usually means more transistors which should result in more power and energy efficiency.

Samsung and Apple’s visions about what’s most important in your phone

yt-iphone-se-vs-galaxy-a53-spec-v2

iPhone SE 2022 (left) and Galaxy A53 5G (right)

Amy Kim / topwatchbest

Samsung and Apple have different visions of what constitutes a good moderate-priced phone, and both approaches seem to be successful so far. Apple does not provide sales data for specific iPhone models. But by following previous SE iPhones premiere in 2020, Apple CEO Tim Cook energized the device as a driver of iPhone growth during a phone call on third-quarter earnings in 2020. He also said the small size of the iPhone SE makes it attractive to buyers who have not updated their phones in a long time. The 2020 iPhone SE was also one of the top 10 best-selling phones in 2021, according to Counterpoint studies.

The Galaxy A series has also proven popular with Samsung. According to Counterpoint Research data provided to topwatchbest, Galaxy A devices accounted for 58% of Samsung smartphone sales in 2021. The Samsung Galaxy A12 also made it on the same list of last year’s top 10 selling phones, alongside the iPhone SE.

The Galaxy A53 5G and iPhone SE are more than just cheap smartphones. They tell us what Apple and Samsung say is the most important aspect of our mobile devices. For Samsung, the answer seems to be long battery life, a large screen, and multiple cameras. On the other hand, Apple is focused on delivering similar performance to what its high-end iPhones offer.

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