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AT&T wants to bring HBO Max back to wireless plans

AT&T will restore HBO Max to its wireless plans. Later pulling the streaming service out of its most expensive unlimited plan in June, the telecommunications giant and Warner Bros. Discovery announced that they have reached a new deal to allow AT&T to offer HBO Max to their wireless and home internet users.

“AT&T continues to be an important partner and we are delighted that HBO Max will continue to be part of AT&T’s internet and mobility plans,” said Scott Miller, executive vice president of distribution, Warner Bros. Discovery, he said in a press release. “It has always been our goal to provide an unparalleled entertainment experience with as many subscribers as possible, and HBO Max’s return to AT&T’s plans ensures that even more people will have access to HBO Max’s world-class and award-winning content.”

The news comes almost two months after AT&T withdrew HBO Max from the then Unlimited Elite plan. As part of the restructuring of its wireless plans, AT&T has opted out of the Elite option entirely. Instead, it changed the name of its most expensive unlimited plan to Unlimited Premium and started offering 50 GB of hotspot data (10 GB more than what Elite had).

Those who already have Unlimited Elite or other AT&T plans that include HBO will still be able to continue using the streaming service, even with today’s new deal.

It’s unclear when AT&T will start offering HBO Max again with wireless plans or in-home internet options. It also remains to see which version of HBO Max is offered and whether AT&T will extend the package to unlimited lower tier plans. AT&T on HBO Max package for $ 15 / month ad-free with Unlimited Elite plan, but included a cheaper HBO Max tier with ads with the unlimited plan offered by Cricket prepaid service.

The press release for the agreement noted that the new agreement provides AT&T with “flexibility in the way we provide services to customers.”

Aside from figuring out which version of HBO Max is on sale and with what plans, it’s likewise not immediately clear what might happen when Warner Bros. Discovery will connect HBO Max with Discovery Plus. On Thursday it was announced that the merger of the two streaming services is is to be held next summer.

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