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Free IMDb TV streaming service to become Amazon Freevee

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Rebranding will begin later this month, Amazon said.

Amazon

Amazon will rename its free streaming service IMDb Television as Amazon Freevee on April 27, the company announced Wednesday.

IMDb TV, part of Amazon’s IMDb movie and TV program database, is a library of TV shows, movies, and advertising channels. It launched under the name Freedive in 2019. The streaming service has grown rapidly in the past two years, tripling the number of monthly active users, Amazon said in a press release.

“Consumers are increasingly switching to streaming ad-supported premium content, and we developed Freevee to deliver highly sought-after content with half the commercials on traditional TV,” said Freevee director Ashraf Alkarmi.

Freevee plans to add 70% more original content this year, including dramas, romantic comedies and home series.

Information provided in November that Amazon considered changing the brand to IMDb TV, arguing that it was too hard to pronounce. According to the report, other name suggestions included Free TV, Free Streaming TV, and Zon, short for Amazon.

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