Browser makers make privacy a priority, but still may not be doing as much as you like in their fight against the ubiquitous tracking tools in the ad industry. However, you can take your online privacy into your own hands and outsmart online tracking. A good way to start is by adjusting some browser settings.
Incidents such asraised privacy protection on its Silicon Valley priority list, revealing how companies compile data risks while browsing the Internet. Their purpose? To build a richly detailed user profile so that they can target you more accurate, clickable and therefore profitable ads.
, with Google aggressively pushing the interactive web to compete with native apps, and Apple running slower – partly for fear that new features will reduce security and be annoying to use. Privacy adds a new dimension to browser competition and decisions.
Apple has made privacy a top priority on all of its products, including Safari. For Brave, privacy is the primary focus, and Mozilla and Microsoft advertise privacy as a way to distinguish their browsers from Google Chrome. However, despite Google’s dependence on ad revenue, Chrome engineers are working on a new one to protect privacywhich the tech giant is testing as a replacement for the failed FLOC project.
For all browsers listed here, you can increase privacy by changing your default search engine. For example try. While its search results may not be as useful or deep as Google’s, DuckDuckGo has long been a favorite among privacy-conscious people due to its refusal to track user searches.
Other universal options to enhance privacy include disabling browser location tracking and search engine autocomplete, disabling password autofill, and deleting your browsing history regularly. If you want to take your privacy to the next level, consider trying one of the followingwhich work with all browsers. (You can also check out our summary and .)
In the meantime, here are a few simple settings you can change in your browser to keep a large chunk of ad trackers out of your way.
Chrome privacy settings to change
Global the most popular browser is also generally considered one of the when used right out of the box. The upside, however, is that Chrome’s flexible and open-source foundations have allowed third-party developers to release a ton of privacy-focused extensions to get rid of trackers.
In Chrome web storeClick here Extensions on the left and enter the name of the extension you are looking for in the search bar. When you find the correct extension in the search results, click Add to Chrome. A dialog box will appear explaining what permissions the extension will have for your browser. Click here Add an extension to enter the extension into the browser.
If you change your mind, you can manage or remove extensions by opening Chrome and clicking on the three dots More menu on the right. Then select More tools and then Extensions. You can also see more about the extension here by clicking Details.
If you are using Android, sorry: the extensions are not working. So you have to completely change your browser to something like this DuckDuckGo application.
In the same three-dot menu in Chrome, you can also block third-party cookies by selecting Settingsand then scrolling down to Privacy and security section and clicking Cookies and other site data. Choose from here Block third-party cookies.
Safari privacy settings to change
Safari turns on its proprietary by default Intelligent tracking prevention a tool that will keep you one step ahead of privacy pests. Even so, the tool didn’t always run smoothly because its Debut 2017. Google researchers have noticed what Smart Tracking Prevention itself can look like though Apple solved the problem.
Safari can tell you which ad trackers are running on the website you’re visiting and provide a 30-day report of known trackers that have been identified while browsing. It will also let you know which sites these trackers come from.
To check if blocking is turned on, open Safari and click Preferencesnext Privacy. The box next to it Prevent cross-site tracking should be checked. While you’re there, you can too manually delete cookies. Click here Manage your website data to see which websites have left their trackers and cookies in your browser. Click here To remove next to any single tracker you want to get rid of, or just destroy the entire list by clicking Delete everything at the bottom of the screen.
Cookies can be helpful, not only invasive, but for greater privacy, they can be completely blocked – both first-party cookies from the website’s publisher and third-party cookies from others, such as advertisers. To do this, check the box next to it Block all cookies.
Edge privacy settings to be changed
The Microsoft Edge browser includes some simplified privacy and anti-tracking options Prevention of trackers screen. In Edge, select the three-dot menu icon in the upper-right corner and select Settings. Select from the menu that appears on the left Privacy and services.
You’ll have three settings to choose from: Basic, Balanced, and Strict. By default, Edge uses the Balanced setting which blocks trackers from sites you haven’t visited while being gentle enough to save most sites from some loading issues that may be more secure. Likewise, the Edge’s Strict setting may interfere with the behavior of certain websites, but will block the largest number of trackers. Even the Basic setting will still block trackers used for cryptocurrency and fingerprint mining.
Change the Firefox privacy settings
Firefox’s default privacy settings are more protective than those in Chrome and Edge, and the browser also has more privacy options under the hood.
From the Firefox main menu – or the three-line menu to the right of the toolbar – select Preferences. When the Preferences window opens, click privacy and security. From here, you will be able to choose from three options: Standard, Strict, and Custom. StandardFirefox’s default setting blocks private window trackers, third party trackers, and cryptocurrency miners. this Strict the setting may break some sites but blocks everything blocked in standard mode as well as fingerprints and trackers in all windows. Habit worth exploring for those looking to fine-tune how trackers are blocked.
To apply the new tracking settings after selecting a privacy level, click the button Refresh all tabs the button that appears.
Bold browser privacy settings to change
When it comes to anti-tracking tools, most of the ones found in the latest Safari privacy updates are still missing Built-in VPN has been added for iOS users.. By default, Brave blocks all ads, trackers, third party cookies and fingerprints while still achieving . Brave also offers built-in durable tracker locking option as well
From the Brave main menu, select Preferences reveal Settings left panel. choose Shields to see the list of privacy options on the right side of the screen. Choosing Advanced view, you will be able to select the types of trackers to block. By scrolling down, you’ll also be able to block login buttons and embedded content from Facebook, Twitter, Google, and LinkedIn. For even more protection and privacy tuning, please see Additional settings on the left and select Privacy and security.
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