MWC 2022 began in Barcelona on Sunday with the premieres of phones from companies including , and . But one company was absolutely everywhere on display. Qualcomm and the Snapdragon platform is the foundation upon which many products showcased at the mobile fair, such as the new one, have been built . The company also surprised at the exhibition with its own announcements.
“Mobile technology is literally everywhere,” said Qualcomm Cristiano Amon, president and CEO, with announcements that will form the basis of the company’s vision for the next 10 years. Among Qualcomm’s extensive updates throughout 5G, Bluetooth and audio was the introduction of a new partnership with TIK Tok parent company of ByteDance.
As part of the partnership, the two companies will work on the development of XR, also known as spatial computing or metaverse-ready technologies such as virtual and augmented reality. Last year, ByteDance acquired Pico, a manufacturer of virtual reality goggles that will be the basis of its first entry into the world of XR and metaverse.
Qualcomm already has one main partner in this area in the form of Meta, with whom it works on Oculus. But just like z telephonesQualcomm does not limit its XR development partnerships to just one company. It wants to solidify its role as a “ticket to the metaworld,” said the MWC in his presentation.
“We always believe that many other ecosystems will adopt these technologies and bring scale,” said Amon. “We are collaborating on hardware and software to enable the global XR ecosystem.”
Highlight of Qualcomm’s other announcements was the first 5G modem-antenna system with integrated AI, the Snapdragon X70. The capabilities of artificial intelligence will help increase 5G performance by increasing speed, range, latency and energy efficiency in bands below 6 and in the millimeter wave. We have seen this mod show up in the successorchipset later this year.
Qualcomm also continues to refine its audio offering by unveiling Snapdragon Sound at the MWC press conference. This technology introduces a host of new features, including 16-bit lossless Bluetooth audio, which the company says offers CD quality in wireless earbuds. Stereo recording via earbuds, 25% less lag in games and Qualcomm’s latest Adaptive Active Noise Cancellation are also present.
The connection of all Qualcomm’s announcements was the introduction of the Snapdragon Connect badge. This certification will give consumers the opportunity to know that their devices are equipped with best-in-class 5G, Wi-Fi and Bluetooth technologies, which means the highest connectivity performance in all areas. Snapdragon Connect will not be limited to phones. Instead, it will be present in a variety of product categories including laptopscars and AR and VR headsets.