Reddit’s new tab aims to make content discovery easier


Reddit unveiled the Discover tab on Thursday.


Reddit has created a new tab to make it easier to find new content, a social media company said on Thursday. Discover Tab is the first such update Reddit has released in over two years.

Currently, Reddit users find new communities called subreddits that they can join by searching the platform, browsing popular ones, or hitting a hyperlink in the comment. But with over 100,000 active communities on Reddit, there are a lot of subreddits that people don’t know about.

The Discover tab will show content that Reddit users may like based in part on their activity on the platform. For example, if a Reddit user reads a lot of soccer and baseball subreddits, they will see more sports content on the Discover tab. If Reddit users are new, they will see the content ranked based on what is currently popular on the platform. The tab displays communities using photos and videos.

Creating a Discovery Card highlights how Reddit tries to showcase the diversity of content on its platform. Like other social media apps, Reddit introduces new tools such as live sound and a short video. Helping Reddit users find new communities can also encourage them to spend more time on your site discussing their favorite topics.

“We’re moving from a traditional texting environment to truly highlighting and focusing on the rich, multi-media aspect of the content corpus,” said Jason Costa, Reddit’s director of community product and content.

Costa said Reddit is not deviating from the text, but is trying to expand the types of content on its platform. One in five people joined at least one new community after using the Discover tab, Reddit said.

Referring content to users is controversial in the case of social media applications. Users can fall into a rabbit hole while watching dangerous content, such as eating disorder videos, when the same type of content is disclosed to them by algorithms. Instagram tests the display of three different types of channels, including the option to view content in chronological order.

Costa said subreddits that have been banned, quarantined or marked as vulnerable will not qualify for the Discover tab. Reddit moderators can also tag the community to let users know if the discussion contains sexual content, graphical violence, or any other type of adult content. The tab will also only display content that has been rated E for all, which means it probably won’t be covering topics like alcohol and tobacco, drug use and nudity, he said. Users will also be able to hide the content on the tab or ask Reddit to show more or less what is recommended.

The Discover tab is deployed globally on both iPhone and Android users on mobile devices. To access the bookmark, users click on the compass icon at the bottom of the Reddit app. Reddit also provides a tool called Community and Profile Drawers so that users can better organize the communities they join, and another feature that makes it easier for users to access their profile.

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