TikTok videos can now be up to 10 minutes long

TikTok logo on the phone screen

TikTok is extremely popular: 1 billion people log into the app every month.

Sarah Tew / topwatchbest

TIK Tok on Monday it confirmed that it had extended its maximum video length to 10 minutes. The popular social networking platform has been steadily increasing the length of videos for several years, first extending videos from 15 seconds to 60 seconds and then introducing 3-minute videos in July.

“We’re always thinking of new ways to add value to our community and enrich the TikTok experience,” a TikTok spokesman said in an email statement. “We introduced longer videos last year, giving our community more time to create and play on TikTok. Today we are delighted to start rolling out the ability to upload videos up to 10 minutes long, which we hope will unlock even more creative possibilities for our creators around the world. “

TikTok is extremely popular, with a billion people signing in to the app every month, according to the company. While TikTok has increased its initial audience with curated short video clips, this update indicates that the company is interested in and competing with users for longer in the app Youtube and Facebook in the market for long video content.

While TikTok seems to slowly challenge YouTube in long videos, other social media competitors have taken the opposite approach: Instagram launched the feature to create short films called Reels in 2021, YouTube has launched the Shorts feature in 2021, compete with TikTok i Snapchat introduced a feature similar to TikTok called Spotlight in 2020.

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