Apple CEO Tim Cook has been talking about augmented reality and virtual reality for a long time. Now it is starting to signal that the company may be in heavy traffic.
During an interview with the Chinese state publication China Daily, Cook was asked what he believes will require AR technology to become popular in the consumer world. In response, he repeated many of the things he said earlier about how excited he was about AR while pointing out the 14,000 ARKit-enabled apps currently available in the App Store for iPhone and iPad. “I think we are still at a very early stage in the evolution of this technology,” he added. “I couldn’t be more excited about the opportunities we’ve seen in this space, and stay tuned and you’ll see what we have to offer.”
The indirect statement is one of the strongest signals from the CEO of Apple that his company is not only working on more AR technologies, butbut it is advanced enough to consider it worth paying attention to publicly.
Still, it’s not clear when Apple could actually announce such a device. The company is expected to announce the device.
Apple spokesmen did not immediately respond to a request for further comment.