Why will Disney Plus be airing Turning Red ASAP – but not West Side Story?

The face of the animated red panda has a puzzled expression

Pixar’s red movie essentially skips theaters, after all other Disney movies were given a theatrical exclusivity since August.

Pixar

West Side Story – a remake of Steven Spielberg’s musical nominated for seven Oscars – made its way to Disney Plus about three months after it only appeared in theaters. Encanto broadcast a month after the cinemas; for Admire‘s Eternalsit took two months.

And while all Disney movies have only been released in theaters for a while since August, Pixar another feature film, It turns redwill be skip the cinemas to stream exclusively on Disney Plus later this month.

What’s going on? Just as life after the pandemic remains frustratingly out of reach, it’s hard to pinpoint when and where Disney is releasing all of its films right now.

Disney Plus it only lasted about four months when the COVID-19 pandemic broke out. In almost two years Disney redesigned the service as a selling point for big new movies while theaters were closed or lame.

But recently for movies like West Side Story, EncantoMarvel Eternals and Shang-Chi and the legend of the ten rings, the time they have spent exclusively in theaters is almost as long as the pre-pandemic norm. This return to theatrical-exclusive strategy has helped boost the box-office efficiency of movies like Shang-Chi, but has limited options for fans who have grown accustomed to having more choice like, where and when to watch new movies during the COVID-19 pandemic.

For a family movie like Encanto, cinematic exclusivity has weakened its popularity. After streaming began, the Encanto soundtrack climbed Billboard charts in first place. Videos with his music numbers are among the most popular songs on YouTube. We Don’t Talk About Bruno, the most famous song from the movie, has become Mem TikTok. But none of this happened until Encanto made its way to Disney Plus.

Here’s a rundown of how Disney releases their movies – and why it’s visible all over the map.

What is the Disney Plus Turning Red release date and time?

Pixar Turning Red will be available to stream on Disney Plus to all subscribers on Friday starting at Midnight Pacific Time (3 AM ET) this morning. Like everything else on Disney Plus at the moment, it can be streamed at no extra cost as part of the standard subscription. Some people call it “free” broadcast date, but everything on Disney Plus requires a paid subscription.

In all countries where Disney Plus operates, Turning Red essentially omits theaters. Pixar’s last two movies – Soul in late 2020 and Luca in mid-2021 – were also released this way.

But Disney hasn’t released the movie directly to Disney Plus since Jungle Cruise in July, and even then Jungle Cruise was only available for streaming after paying an additional $ 30 through the Premier Access model.

In all countries where Disney Plus has not been launched, the company will bring Turning Red to theaters. (The movie will not be released in Russia, however, as Disney has suspended all theaters in that country due to the invasion of Ukraine.)

Is the West Side Story broadcast being broadcast?

Yes, the 2021 West Side Story started broadcasting on both Disney Plus and HBO Max Wednesday.

The streaming premiere took place more than 80 days after the movie premiered in cinemas only. This is a return to the pre-pandemic norm for theatrical exclusivity, which was usually between 75 and 90 days. And it’s even longer than the Eternals, Shang-Chi, and The Legend of the Ten Rings, which have been in theaters for around 68 and 70 days, respectively.

Can I stream Encanto on Disney Plus?

Yes, Encanto became available for streaming on Disney Plus on December 24, at no additional cost to all subscribers. It was only a month after the theatrical premiere.

That’s longer than some of the other Disney cartoons at the start of the pandemic. As mentioned above, Pixar’s Soul and Luca, for example, went straight to Disney Plus. Walt Disney Animation Studios’ last movie, Raya and the Last Dragon, was available on Disney Plus the same day it appeared in theaters – but it required an additional $ 30 fee for the first few months.

But it’s much faster than the recent Disney live-action movies that hit Disney Plus. Encanto came out on Disney Plus after 30 days, but Eternals, Shang-Chi, and Legend of the Ten Rings, and West Side Story took around 68 days, 70 days, and over 80 days respectively.

(But before the disruptions of COVID-19, streaming also appeared much later in the release cycle; typically the movie would reach Disney Plus five to eight months after it hit theaters. online before streaming.)

So why are Disney’s movie release plans scattered all over the map?

Turning Red goes straight to streaming. Encanto went from theaters to Disney Plus in a month. West Side Story, Shang-Chi and the Eternals spent almost as much time exclusively in cinemas as the pre-pandemic norm. What’s going on?

When the pandemic first hit, Disney made a big shift in its movie-publishing practices. As cinemas close or movie capacities shrink, Disney Plus has become a way to bring new movies to a wider audience, especially as the number of delayed movies grew.

Some Disney movies – usually mid-budget live action movies and Pixar movies like Luca and Soul – skipped theaters entirely and were available for streaming Disney Plus no additional cost. For the biggest movies, Disney Plus launched its Premier Access model to sell streaming access to new movies on the big screen for an additional fee. Disney Plus members can stream brand new movies at home for $ 30 in addition to the subscription price. Disney has released five movies with this Premier Access option, in particular Admire‘s Black Widow in July.

Then, as vaccination widened, Disney brought back theatrical exclusivity – but with less commitment to solely staying in theaters than before. The first film to hit theaters in this way was Free Guy, a video game comedy produced by Disney’s 20th Century Studios. It was released in theaters on August 13, with a 45-day commitment that it will only be available in theaters. Shang-Chi followed suit, hitting theaters (and only theaters) on September 3, also with a 45-day commitment.

But as viewers flock to these movies, Disney has extended the movie exclusivity period by more than 45 days. Shang-Chi has only been in theaters for around 70 days, almost back to pre-pandemic normal which only kept films in theaters for around 75 to 90 days.

Shang-Chi was a box office hit. Shang-Chi’s box office results did not keep up with the pandemic prior to the pandemic Admire Cinematic Universe release, such as 2019 Spider-Man: Far From Home. In the first four weeks of Spider-Man’s 2019 release, he grossed over $ 340 million at the domestic box office, while Shang-Chi’s first four weeks barely surpassed $ 200 million. But Shang-Chi continued to do better at the box office than a few pre-pandemic Marvel movies like 2015’s Ant-Man.

Shang-Chi has essentially proved that – for a movie that is part of the world’s biggest blockbuster movie – fans will hit theaters again if they can’t stream it at home. This is one of the main reasons Disney has returned to movie-exclusive exclusives for its greatest films.

And Disney does some really high-budget movies. For these movies to be profitable within the current Hollywood economy, they need to be box-office success. Streaming movies the same day they hit theaters is definitely in the interests of consumers and fans, giving them the greatest choice of how and when to watch movies. But streaming on the same day loses its box office efficiency a bit. Recently, movies like Shang-Chi and Spider-Man: No way home have proven that large franchise movies can pack into cinemas again.

However, family films, Pixar’s specialty, struggled with theater attendance. Parents, compared to other adult viewers, are arguably more alert to the risks of bringing children into crowded cinemas, while the coronavirus continues to circulate. Children under the age of five still do not have the COVID-19 vaccine available in the United States, and coronavirus infection in children can spell missing weeks at school and ruin other family plans.

Hosting Pixar videos directly on Disney Plus is a strategy to both attract more subscribers and retain the ones it has. Kareem Daniel, Disney’s executive director responsible for such distribution talks, noted in a Turning Red announcement that both Soul and Luca were “enthusiastically received” by Disney Plus subscribers as they switched directly to the service.

And by sending three Pixar movies directly to Disney Plus, Disney can also protect Pixar’s pristine reputation as critics. and box office successes, according to some experts: If Disney doesn’t put Pixar movies in theaters, they can’t have disappointing theatrical screenings.

Some of the upcoming smaller Disney movies have already been replaced by Disney Plus originals, I skip theaters completely. This strategy is mostly for mid-budget movies, including Pinocchio, a live remake starring Tom Hanks; Peter Pan restart; Disenchanted, the sequel to Enchanted, in which Amy Adams will reprise her role as a princess; and Sister Act 3, reviving the comedy series about nuns.

But unlike them, Pixar’s Turning Red was previously destined for a theatrical release. The movie was on Disney’s calendar to premiere on March 11 in theaters for over a year.

“Given the delayed box office recovery, especially for family movies, flexibility remains at the heart of our distribution decisions,” said Kareem Daniel, president of Disney’s media and entertainment distribution arm, in a statement on Turning Red.

Much like the cuddly main character of Pixar’s next play, the new par for Disney movies continues to change shape.

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